Web analytics is really a generic term used across the
board. What web analytics means for many is the study of a certain website and
its impact on those that visit it. Web analytics gives information that those
in businesses such as internet marketing need in order to keep ahead of the
competition. Web analytics gives you, the website owner, concrete data and
details such has how many people have visited your website, how long they
stayed on the website and where they are located in the world. Knowing the behavior
of potential customers you are then able to make changes accordingly.
Web analytics can also tell you whether or not your website
pages are working right and what metadata may be missing or needing a change.
All of the data that the web analytics gives you makes it possible to provide a
better user experience when potential customers visit your website. Learning
what draws people in will also help you to generate more traffic and sales.
Over time you will know exactly how people are browsing your website and what
keywords they are using to find you and your business.
Collecting all of this data can be done with tools that are
available. There are many tools that are available and some do cost a small
fortune. The thing is you want a tool that will get you the information that
you need in order to be successful
The Crawler is a tool that was designed specifically for
internet marketers. This tool not only allows you to be able to see where you
rank in the SERPS but also where and what your competition is doing. If your
competitor is running an advertising campaign you will get the information as
to what type of campaign, the traffic that it is creating and when these ads
are being run. You will also be given where the traffic is coming from and what
keywords they are using to perform their searches. All of this information and
more is sent you in a report that is easy to read and digest.
Knowing where your potential customers are and what they are
looking for is something else that The Crawler takes care of for you. By
literally searching over thousands of streams The Crawler brings you the
information on any queries that are being performed that pertain to your
business and products. If you want to make the sales than you need to be the
expert. With The Crawler you are able to go where the potential customers are
and help them.
TheCrawler is easy to install and remove from your
computer. While you work The Crawler is running in the background of your
computer collecting the information to make you a success. All reports are sent
to you and are easy to read. Easy to read reports are especially helpful for
those who are not computer savvy and really just want the concrete facts.
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