Web analytics is really a
generic term used across the board. What web analytics means for many is the
study of a certain website and its impact on those that visit it. Web analytics
gives information that those in businesses such as internet marketing need in
order to keep ahead of the competition. Web analytics gives you, the website
owner, concrete data and details such as how many people have visited your
website, how long they stayed on the website and where they are located in the
world. Knowing the behavior of potential customers you are then able to make
changes accordingly.
Web
analytics can also tell you whether or not your website pages are working right
and what metadata may be missing or needing a change. All of the data that the
web analytics gives you makes it possible to provide a better user experience
when potential customers visit your website. Learning what draws people in will
also help you to generate more traffic and sales. Over time you will know
exactly how people are browsing your website and what keywords they are using
to find you and your business.
Collecting
all of this data can be done with tools that are available. There are many
tools that are available and some do cost a small fortune. The thing is you
want a tool that will get you the information that you need in order to be
successful
The Crawler is a tool that was designed specifically for internet
marketers. This tool not only allows you to be able to see where you rank in
the SERPS but also where and what your competition is doing. If your competitor
is running an advertising campaign you will get the information as to what type
of campaign, the traffic that it is creating and when these ads are being run.
You will also be given where the traffic is coming from and what keywords they
are using to perform their searches. All of this information and more is sent
you in a report that is easy to read and digest.
Knowing
where your potential customers are and what they are looking for is something
else that The Crawler takes care of for you. By literally searching over
thousands of streams The
Crawler brings you the information on any queries that are being
performed that pertain to your business and products. If you want to make the
sales than you need to be the expert. With The Crawler you are able to go where
the potential customers are and help them.
The Crawler is easy to install and remove from your computer. While you
work The Crawler is running in the background of your computer collecting the
information to make you a success. All reports are sent to you and are easy to
read. Easy to read reports are especially helpful for those who are not
computer savvy and really just want the concrete facts.
Although
there are many web analytics tools available if you are an internet marketer
looking to boost sales this is a program you may want to look into. Collecting
data has just become much easier for those of us who are serious about
business.
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